Luna-C Clothing’s Worldwide Launch in Dallas

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Racing-Themed Apparel Company Unveils New Brand with Week-Long Dallas Launch
DALLAS (February 4, 2012) – Luna-C Clothing, combining passion for racing, technology and style in an innovative apparel company, will celebrate its worldwide launch in Dallas this weekend and all next week with a full schedule of unveilings, trunk shows, cocktail receptions, parties and a strong presence at the Dallas Men’s Show at Dallas Market Center. Get an advance look at the new Luna-C Clothing line now at

The new Luna-C Clothing line melds high tech and high style, with designs that are edgy and inventive. The company benefits from a team of talented professionals who have been associated with some of the world’s top brands. From high-end designer sportswear to developing styles for Formula One racing teams, the diversity of experience is extensive, unique and exciting.

Leading the company is Luna-C founder Lee Davis, who knows the importance of having a strong team as an accomplished race car driver. Davis, the two-time reigning Cayman Interseries auto racing champion, created Luna-C to express his love of cars and racing in the form of a clothing line.

“We have been working on Luna-C for more than three years and are excited to have our worldwide product launch in Dallas,” said Davis. “Dallas is known for being uniquely American while also embracing and, in many ways, setting the tone for fashion and style on a global scale. As a truly international major city, you can travel anywhere in the world directly from Dallas and we plan to have Luna-C Clothing become a recognized brand around the world in the future. It all starts this week in Dallas and we couldn’t be happier.”

The celebration begins this Sunday at the Dallas Men’s Show at the Dallas Market Center. Luna-C will be at booth No. 105 and the No. 33 Luna-C Clothing Porsche Cayman S race car, that Davis co-drove to Cayman Interseries Championships the last two years, will be on display throughout the show. Sunday’s festivities will include a drawing by Davis during the Show’s Super Bowl party that will see the lucky ticket holder win the weekend use of a Porsche Boxster courtesy of Boardwalk Porsche from nearby Plano, Texas.

Monday’s highlight is the invitation-only Dallas Men’s Show “Crew Party” at the Rosewood Crescent Hotel. This VIP event will serve as the official meet and greet opportunity with Davis and the team behind Luna-C Clothing, and offers an exclusive viewing of the Luna-C collection.

On Thursday, February 9th, the festivities shift to Boardwalk Porsche in Plano where Luna-C will participate in the dealership’s launch of the all-new Porsche 911. The “double launch” evening features refreshments, cocktails from Hudson Whiskey & Stoli Vodka, music from the Limelight Band, Davis and his teammate and pro driver Ryan Eversley, the Luna-C Cayman S and the entire Luna-C team.

Luna-C Launch Week wraps up Friday, February 10th at Demerara in Uptown where fashion experts Cassie and Andrea will host a Trunk Show featuring the Luna-C Clothing line. The talented duo’s client list includes Dallas Cowboys and Mavericks players, as well some Dallas a-list socialites. Davis, Eversley, the Cayman S race car and the entire Luna-C team will also be part of the evening’s excitement where guests can enjoy drinks and hors d'ouevres while getting outfitted in Luna-C for the next big night out.

All events are open to accredited media who can confirm their attendance with Crystal at (214) 354-8355, or

The Luna-C Clothing line features an exclusive variety of men’s sport shirts, polos, tees, thermals, hoodies, accessories, and limited edition jackets, all incorporating the latest in fabric technology. Among the technologies used by Luna-C products are several from Schoeller Technologies AG including coldblack®, which when exposed to sunlight, allows a person wearing a dark shirt to maintain a similar temperature as one in a white shirt, thereby reducing sweat; it also provides a minimum UPF 30 UV protection.

Another is c_changeTM, a wind and weatherproof membrane that “opens” as body temperature and moisture levels rise, and “closes” when body temperature and moisture levels lower, always ensuring a pleasant body climate. Also utilized is NanoSphere®, a naturally self-cleaning finishing technology that allows dirt, oil and water to run off the surface of fabrics and creates a higher abrasion level. Luna-C also uses in select designs carbon fiber, a standard material in the global motorsports industry, but a first in a fashion line of this type.

About Luna-C

Luna-C is an innovative clothing company that combines passion for cars, racing, technology and style. It is the brainchild of gentleman racing driver Lee Davis, who leads a team of innovative specialists who have been involved with some of the world’s leading brands. With access to state-of-the-art materials, Luna-C’s designs combine inventive technology with style to create very distinctive items. It’s a bit crazy, a bit unique, a bit edgy and very cool! Available at, and select boutiques.

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