Successful Weekend of Fashion and Fine Cars For Luna-C Clothing and Partners Napleton Porsche of Westmont and Mark Shale Chicago

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Recent Fashion Show at Napleton Porsche and Trunk Show at Mark Shale Introduce Luna-C Clothing and the New Porsche 911 Cabriolet to Chicago
CHICAGO (June 21, 2012) – A full weekend of fine cars and fashion that put both Luna-C Clothing and the all-new Porsche 911 Cabriolet in the Chicago spotlight earlier this month was a resounding success for both the emerging new clothing company and its event partners Napleton Porsche of Westmont and Mark Shale Chicago.

Luna-C Clothing, combining passion for racing, technology and style in an innovative apparel company, was the featured line in both a fashion show at Napleton Porsche Friday evening, June 8th, and an exclusive trunk show the next day at the Oakbrook Shopping Center location of top fashion retailer Mark Shale. A centerpiece attraction at both events was the all-new Porsche 911 Cabriolet, on display courtesy of Napleton Porsche, that embodies that same high-tech and high-style elements found in Luna-C Clothing.

“We had a fantastic weekend in Chicago,” said Luna-C Clothing founder and creator Lee Davis. “What an honor to work with two companies that have each been in business over 80 year with Napleton Porsche of Westmont and Mark Shale. The fashion show at Napleton Porsche on Friday night was a big hit, our models did a great job, and everyone enjoyed the evening. Most of all, the reaction to our collection was overwhelming. We’re just beginning to get the word out about Luna-C Clothing and it’s really taking off.”

Launched just a few months ago after years of research and painstaking preparation, Luna-C Clothing is home a team of talented professionals who have been associated with some of the world’s top brands. From high-end designer sportswear to developing styles for Formula One teams, the diversity of experience is extensive, unique and exciting. The end result is a Luna-C Clothing line that melds high tech and high style, with designs that are edgy and inventive.

The Luna-C connection with Napleton Porsche comes through Davis who is a championship-winning race car driver in Napleton Porsche’s Pirelli Cayman Interseries. Davis races a black and red Cayman S in Luna-C Clothing branding that is prepared by Porsche Napleton Racing (PNR), the high-performance and racing division of the Westmont dealership.

“Lee is not only one of our top racing champions at Napleton Porsche, he is one of our good friends and a gentleman on and off the track,” said Napleton Porsche of Westmont General Manager Ron Barnaba, who was among the models at the Friday fashion show. “From the moment Lee first told us about Luna-C, we knew right away we wanted to do something to help promote the line through our company. The fashion show was just the beginning and we look forward to even bigger and better things with Lee and Luna-C Clothing in the future.”

The Napleton Porsche Fashion Show featured actual dealership management and personnel, as well as some race car driver colleagues of Davis, taking to the runway to showcase the latest Luna-C designs. The evening also featured complimentary cocktails and catering from Chow’s and entertainment by Chi City Enterprises DJ George Whyte.

Established in 1929, Mark Shale is one of the nation’s top fashion retailers.

"After seeing the Luna-C fashion show, we were happy to spotlight the rising clothing line by hosting a trunk show at our Oakbrook Center store,” said Mark Shale President Rich Myers. “Partnering also made sense since both the Porsche and Mark Shale customer have a shared appreciation for quality products and it is not every day that we're able to display a 911 Cabriolet in our store!"

The 911 Cabriolet stayed on display at Mark Shale through Sunday and proved to be just as popular with visiting customers as the store’s high-end fashions.

“The trunk show at Mark Shale on Saturday was equally as exciting as the Friday Napleton fashion show,” Davis said. “The folks there are really great and it was a pleasure to work with them both in planning and executing the event. It was also encouraging to see how many of their customers are car people! I think it was a great mix of bringing some new customers in as well as introducing something fresh and exciting to existing customers. That’s a win-win.”

Customer guests who made a Luna-C purchase at Mark Shale the day of the trunk show were also entered in a drawing for several top-end prizes. Neal Smith won the weekend use of a Porsche Boxster, courtesy of Napleton Porsche of Westmont, while Miroslava Boykov was the lucky winner of a Track Day at the Napleton Driving Experience high-performance driving instruction program. Dee and Jim Slaughter also won a $200 gift card to Mark Shale.

About Napleton Porsche of Westmont and Porsche Napleton Racing
Porsche Napleton Racing (PNR) is the performance and competition division of the Chicago-area auto dealership Napleton Porsche of Westmont. An established and full-service racing division and prep shop, PNR specializes in amateur and beginner-level competition on up to entry-level and top-tier professional racing series. The performance-focused PNR operation is just one division within Napleton Porsche of Westmont, which is the Ed Napleton Automotive Group’s flagship Porsche dealership. A family business that was established in 1931 by their grandfather Edward W. Napleton with a single dealership on Chicago’s south side, Ed Napleton and his brothers today own 60 franchises in four states. The Ed Napleton Automotive Group operates 29 of these franchises in 14 locations. Learn more at and

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