Luna-C Clothing Builds the Buzz with First Full-Line Presentation at MRKET New York Menswear Trade Show

Posted on

New Luna-C Clothing Line Stands Out in Premier Menswear Trade Show at The Jacob Javits Center
NEW YORK (August 6, 2012) – Luna-C Clothing, combining passion for racing, technology and style in an innovative apparel company, was a popular participant and exhibitor in the East Coast MRKET Trade Show for Menswear and Accessories held recently at the Jacob Javits Center in the heart of Manhattan.

The new Luna-C Clothing line was a first-time participant in MRKET New York, which is highly regarded as one of the most important trade shows for the menswear industry in the Eastern U.S. The show was held at the Javits Center the weekend of July 22 – 24, and Luna-C Founder Lee Davis and his associates were pleased with both the buzz and breadth of contacts the new clothing line built and attracted.

“It was very exciting to participate in the New York MRKET Show and to have the opportunity to present the complete Luna-C Clothing collection for the first time, said Davis, who attended all three days. “Our booth was busy throughout the show with retailers from around the world and the response was tremendous. Our brand is automotive inspired, technology-infused and we support it through our efforts in auto racing. We’re authentic and unique, both in concept and design, and it’s obviously translating based on the orders we’re receiving from retailers. The organizers put on a great show, and we appreciate their efforts and the efforts of their magazine MR in helping make the show a success for us.”

Each February and July, the New York MRKET Show presents the most intriguing and interesting designs and developments in today’s menswear. The recently completed summer edition is annually held in conjunction with the annual New York Menswear Market Week and is considered a must-attend among the several shows held during that time for apparel and textiles. A reported 3,000 menswear industry operators from North America and Central America attended the show to see the latest trends among from the best menswear brands worldwide.

“We met primarily with the better men’s specialty stores and the universal comment from them was that, as they walked the show and met with most vendors, they found very little newness and that, in fact, most lines looked alike,” said Luna-Clothing Director of Sales and Marketing David Rose. “When they came to the Luna-C booth they told us that it was refreshing to see new looks and new ideas, such as carbon fiber treatments and unique and interesting styling details. The quality of our product impressed them and the fact that our distribution was exclusively to the upper end of the market instilled a sense of confidence that Luna-C would not be heavily promoted through the common department store route.”

Luna-C Clothing melds high tech and high style, with designs that are edgy and inventive and tinged with motorsports styling cues. Davis himself is an auto racing multi-champion and the Luna-C booth at MRKET New York included some of his racing trophies and images of his Luna-C Porsche race car. Not surprisingly, Davis traveled directly from MRKET New York to participate in a race at the legendary Indianapolis Motor Speedway (IMS) just days later.
“The past couple of weeks have been a bit crazy,” Davis said. “I went straight from the MRKET Show to Indianapolis where I had the honor of racing at the Indianapolis Motor Speedway for the first time in the GRAND-AM Continental Tire Challenge. Unfortunately, we had engine problems and didn’t finish particularly well, but that is racing and it was still a great experience. We’re working on some exciting things on the racing front, that will be central to Luna-C’s marketing and branding, and we look forward to making some announcements soon.”
About Luna-C Clothing
Luna-C is an innovative clothing company that combines passion for cars, racing, technology and style. It is the brainchild of gentleman racing driver Lee Davis, leading a team of innovative specialists who have been involved with some of the world’s leading brands. With access to state-of-the-art materials, Luna-C’s designs combine inventive technology with style to create very distinctive items. It’s a bit crazy, a bit unique, a bit edgy and very cool! Available at and select boutiques.

Signup for Updates

Enter your email address for stock alerts, discounts, promotions and more!