Luna-C & Fiat Partner!

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Luna-C and Fiat Partner to Deliver Apparel Collection to US Market



Johns Creek, GA (October 5, 2015) - Luna-C, designer and manufacturer of automobile-inspired clothing announces today a licensing agreement with Fiat Chrysler Automobiles. The move provides FIAT the opportunity to extend its history Abarth brand through storied apparel while Luna-C adds the European automaker to its already diverse Collection of Motorsports licenses.

 'Luna-C is excited about being selected by FIAT to become a licensee,' says Lee Davis, CEO of Luna-C LLC. "FIAT is an iconic automotive brand, and Abarth has a rich racing heritage. Our experience in this space provides a perfect match. Together with FIAT and TLC (The Licensing Company), we will produce compelling products in support of this bold, stylish brand."

Dating back to 1899, FIAT's extensive history provides a deep well of inspiration from Luna-C to draw. And with founder Lee Davis as a seasoned racing driver himself, Luna-C brings a personal passion for racing alongside their years of industry experience in producing unique motorsports garments. This partnership positions Luna-C and FIAT to bring a new breed of heritage products to auto enthusiasts around the world.

"The FIAT brand is synonymous with modern, simple design blending form, function and technology," said Casey Hubris, Head of Communications, FIAT Brand North America. "Luna-C is the perfect partner to take style cues from our iconic Italian automobiles to create striking clothing designs that embody the Abarth's rich automotive and racing heritage."

Luna-C will begin design of the Abarth Collection immediately in anticipation of a 2016 release to market.

About Luna-C LLC 

Luna-C LLC produces innovative and inspired products for its brands and customers. From its own automobile influenced, technology infused, racing  inspired brand, Luna-C Clothing, to creating licensed collections for companies such as Andretti Autosport, Luna-C LLC continues to grow its portfolio of brands. Luna-C is the brainchild of gentleman racing driver Lee Davis, who leads a team of creative specialists involved with some of the world's leading brands. Through its team of sales representatives, Luna-C is distributed to select stores in the U.S. and available online at

About FIAT Brand

The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento - a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries around the world and is synonymous with modern, simple design blending form, function, technology and pride of ownership that is genuine.

In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the five-passenger Fiat 500L. The FIAT brand continues to expand with the introduction of the Fiat 500X, an all-new crossover that combines Italian style with functionality, performance and all-wheel drive confidence. The all-new Fiat 500X arrived at FIAT studios in the second quarter  of 2015. Learn more about FIAT from

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